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full time Associate Director eMarketing

at Novartis in Hanover, New Jersey, USA

Job Description

Enterprise and brand responsibility to help guide innovation, integration and interactive marketing within the Novartis Global Oncology Group. Oversee execution of the global e-strategy including day to day project management to ensure that objectives, goals, targets, and expectations are consistently met or exceeded.

Key accountabilities include:

  • Supporting global commercial organization, including global brand teams in the planning and development of e-marketing initiatives including innovative web, social media programs, mobile applications and relationship marketing initiatives that drive product growth and align with corporate and brand strategies.
  • Setting e-marketing goals and objectives for global brand operational plans, providing on-going feedback and support
  • Providing guidance to local BUs to support their deployment of global e-marketing initiatives
Develop and report on appropriate metrics to measure success of interactive marketing programs and provide feedback to commercial teams to ensure commercial objectives are met and exceeded Ensure interactive marketing strategies and tactics comply with all appropriate internal/external regulations and standards Budget responsibility for interactive marketing projects Implement and refinement of Search Engine Optimization and Marketing strategies for Global websites
  • Manage team of internal contractors to provide strategic and tactical support to Global Brand Teams
  • Manage multiple agencies to ensure timely delivery of high quality web assets.

Minimum requirements

  • 3-5 years experience working with interactive marketing tactics is required
  • Experience in successfully developing e-marketing plans that have produced positive ROI
  • Individual must be able to communicate effectively, present business plans and business updates to high level executives, manage project teams, and balance multiple priorities simultaneously
  • Strategic thinker, results oriented, collaborative, energetic, self-directed and motivated
  • Demonstrated collaborative skills
  • A strong ability to multi-task and the judgment to balance competing priorities effectively
  • BA/BS is required. Preference for advanced degree

Apply on Novartis website


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Published at 16-11-2009
Viewed: 255 times